Founded in 2019 by PR maverick Alexandra Greenberg, Falcon Publicity is a full service agency that navigates the continuous shift in public, media and industry relations in music, nightlife, entertainment and cultural spaces. Over the course of her career, Greenberg has led notable campaigns in rock, pop, rap, and electronic music spaces. From major festival launches (including Coachella’s ground-breaking early years) and specialty GRAMMY campaigns to album and single releases, she brings unparalleled experience to her clients. Prior to forming Falcon Publicity, Alexandra Greenberg served an 18-year tenure at MSO PR where she rose up the ranks from Account Executive to Senior Vice President. Greenberg also served as a publicist at innovative fashion & lifestyle agency People’s Revolution and began her career as publicity manager at former label Red Ant Entertainment. She is a graduate from Marist College in Poughkeepsie, NY with a Bachelor of Arts degree, majoring in public relations.